SMALLWERKS BLOG

Category Archives: Blog

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HOW TO: Create Your Own Splash Page

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Splash pages are the introductory page to your website that feature your company logo or graphic, a flash movie, options to enter your site, and technical requirements to view you website. Splash pages load easily on your viewer’s computer and ensure that the viewer will see the information on the splash page at least once. Here are four great creators and design templates for you to create your own splash pages.

1. Ad Kreator – Ad Kreator is a do it yourself ad creating service for splash pages with hundreds of templates and no software to download. All templates and designs are hosted through Ad Kreator and the service only costs $19.95 per month, and the first design is free.

Click here to learn more.
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SmallWerks Internship Spotlight and Opportunity

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SmallWerks Inc. is emancipating Taylor and is ready for a new intern! The internship offers the great opportunity to develop your marketing skills through learning and serving others in small business marketing. Here is a breakdown of what the internship is all about and what you can do to apply!

ABOUT THE INTERNSHIP
Working with Small Businesses
SmallWerks is a full-service marketing agency that works with small businesses to increase the effectiveness of their marketing efforts. The intern will work alongside Courtney with outsourced marketing support, new marketing plans, launching businesses, and working with clients to create stable marketing teams. Tasks will include creating social media content plans, writing blogs, developing ideas for new marketing campaigns, and attending strategy based meetings with clients.
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A Social Media Look Into the Madness of ‘Movember’

Filed under: Blog, Nonprofit Marketing
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WHAT IS MOVEMBER?
Movember is a charity event held during the month of November where men grow moustaches to raise awareness, education, and funds for men’s health. Men all over the world grow their Mo’s to support the cause for men’s health, specifically prostate cancer and other cancers than affect men. Movember began in Melbourne, Australia and has grown to become a global effort with over 1.1 million participants in formal campaigns in countries including Australia, Canada, Spain, South Africa, Ireland, England, and the United States just to name a few. In 2010, participants in the United States alone raised over $7.5 million.
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Foursquare for Your Business

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Millions of times per day, people are checking in to share where they are. What if people were checking in at your business? Foursquare offers you and your customers a new way to explore your city and keep up to date on favorite companies and businesses. With over 10 million users worldwide, Foursquare is an innovative way to connect with your customers and expand the success of your business. Here is a breakdown of how to use Foursquare and its features.

FOURSQUARE FOR VENUE OWNERS
For business venue owners, Foursquare will provide you with a free set of tools to help you attract new customers and increase your brand loyalty.
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Spotlight Interview: Kirk Kirlin

Filed under: Blog, Christian Leadership, Faith Based Initiatives, Nonprofit Marketing Tagged ,
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As a leadership consultant for Church Resource Ministries, Kirk Kirlin has made a lasting impact on countless church leaders. On November 4, 2011, the 2nd Annual Ministry Momentum Support Dinner and Golf Tournament will bring together those in support of Kirlin and his ministry with Church Resource Ministries.

What are three main things you would like to share about the event?
1. American society, in my view, is hurdling toward a precipice of moral, spiritual, ethical, and relational devastation. The antidote, I believe, is for the Church to be alive, awake, and influential in the midst of the culture, demonstrating the goodness, power, mercy, and love of her great God.

2. For the Church to awaken, her leaders must be among the first to do so. I’ve devoted my life to strengthening the leadership character of Christian pastors in hundreds of churches and dozens of denominations across the US. It is important work that the churches themselves can’t or won’t pay for.

3. My viability in ministry is tied to the financial support of dozens of generous individuals and families who will choose to give sacrificially to this ministry.

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3 NonProfit Marketing Tools

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As a nonprofit, there are great marketing and management tools that offer special discounts of their services to increase the success of nonprofit organizations. Some of these online services include social media marketing tools, online event organization, client list management, and resources to reach and engage supporters. From free online promotion and free emails to nonprofit rates on event planning resources, these 3 websites are great for nonprofit social media marketing.

1. EVENTBRITE – Event Marketing

Company Profile – Eventbrite offers creative tools that make it easy to organize and sell tickets to all kinds of events. Eventbrite helps you create a customizable event page, spread the word with social media, and track sales. With over $400 million in gross ticket sales since 2009, Eventbrite is a great resource for any non-profit organization. Eventbrite for Causes helps nonprofits use technology to make events easier to run and more impactful.

Special Offers for Nonprofits – Eventbrite for Causes is a program dedicated to helping nonprofits further their missions through successful events. Program members receive great resources related to the challenges and opportunities presented through hosting nonprofit events. There is a simplified process to obtain a special non-profit rate to create an account for your nonprofit events.
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5 QR Code Tools

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It’s time to develop your own QR code! In addition to marketing your business with your website name and address, create QR codes that immediately link to a mobile site of your company. The steps to create QR codes are to target your audience, develop content, generate a QR code, create a mobile site or landing page, track your QR code campaign, and analyze the results. From generators to social media content and analytics, use these five free tools to maximize your marketing effectiveness.

1. Kaywa – Kaywa is an easy to use QR code generator. Generate a code for a URL, text, phone number, or SMS. In order to use the system, the Kaywa Reader app must be downloaded to display the content. This site is perfect for simple content and for first time QR code users.

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QUÉ ES QR CODES?

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WHAT ARE THEY?
A QR code, also known as a Quick Response Code, is a two-dimensional code with fast readability and large storage space for microsites, links to Facebook pages, product marketing, commercial tracking, direct purchasing, photos, and videos. You may be wondering how someone can activate information from the QR code. The user would use their smartphone reading device, most likely the smartphone camera, and scan the code with an application designed to read QR codes. The content is immediately uploaded to the phone, meaning you have direct access to your consumers.

3 STEPS TO CREATE AN EFFECTIVE QR CODE

1. Target Audience – Understand your target market and direct them to an exclusive offer tailored to them. To understand your audience, ask yourself if they know what QR codes are? Where would they scan them? What are the incentives or end results that they would respond to?

2. Call To Action – Define a call to action that will entice your consumers to scan the QR code. What will motivate your consumers to scan your QR code? Decide where the QR code will forward you audience. You can direct them to a mobile site, Facebook page, video, text, and photos.

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