It’s time to develop your own QR code! In addition to marketing your business with your website name and address, create QR codes that immediately link to a mobile site of your company. The steps to create QR codes are to target your audience, develop content, generate a QR code, create a mobile site or landing page, track your QR code campaign, and analyze the results. From generators to social media content and analytics, use these five free tools to maximize your marketing effectiveness.
1. Kaywa – Kaywa is an easy to use QR code generator. Generate a code for a URL, text, phone number, or SMS. In order to use the system, the Kaywa Reader app must be downloaded to display the content. This site is perfect for simple content and for first time QR code users.
WHAT ARE THEY?
A QR code, also known as a Quick Response Code, is a two-dimensional code with fast readability and large storage space for microsites, links to Facebook pages, product marketing, commercial tracking, direct purchasing, photos, and videos. You may be wondering how someone can activate information from the QR code. The user would use their smartphone reading device, most likely the smartphone camera, and scan the code with an application designed to read QR codes. The content is immediately uploaded to the phone, meaning you have direct access to your consumers.
3 STEPS TO CREATE AN EFFECTIVE QR CODE
1. Target Audience – Understand your target market and direct them to an exclusive offer tailored to them. To understand your audience, ask yourself if they know what QR codes are? Where would they scan them? What are the incentives or end results that they would respond to?
2. Call To Action – Define a call to action that will entice your consumers to scan the QR code. What will motivate your consumers to scan your QR code? Decide where the QR code will forward you audience. You can direct them to a mobile site, Facebook page, video, text, and photos.